When we started One Hundred Tables it was with one word in mind.
The idea was to craft a new platform that would showcase great restaurants better than anyone else and do it at a far better value than anyone else. I’m a traveler and a foodie and I was bored with all of the sites that either just listed the top 10 restaurants in X city – or went all the way to try and list all of the restaurants making the user then sift through filters and reviews to know about the good ones. And that’s just the user experience!
So what then drives value? I’d say it’s a combination of a few things.
In our case it was to make the experience of using the website really fun for the user. To provide a site that they’d want to continue to use for minutes on end discovering great places to eat.
For the restaurateur the value proposition behind One Hundred Tables is Great Design + Built In Exclusivity + Outstanding Reach + Great Pricing.
To offer value to someone, you have to go way beyond just price. Price is important but what good is even free if the product stinks? The way to drive value is to provide so much value to others that they would be silly not to use your product/service.
With that in mind we decided the focus of the business would center on making the absolute best restaurant profile in the world and offer it only to 100 restaurants in each city we feature. Then we decided to price it at $100 a year.
So have fun discovering some of the best restaurants and dining experiences in each of our cities – and if you’ve been to any of the restaurants on One Hundred Tables, remember to click the “Been There!” button on your favorite place’s profile and it will share that profile with all of your Facebook friends.
posted by tony akston
image from Sally Hogshead